Tuesday, November 22, 2011

Fuck Steve Jobs, he was an asshole and a shitty aesthete

As usual, something excellent from the Awl: Less Human Than Human: The Design Philosophy of Apple.

The widespread admiration for Apple's design ethos is in two parts: one functional, the other aesthetic. The functional aspects of Apple's products can indeed be magical and thrilling. But the vibe of Apple's product design is uniformly cool and impersonal, and the monolithic sterility of their glassy retail palaces is really something shocking. So far as design goes, it's an imperial aesthetic, entirely lacking a human dimension—or a potted plant. And this remains so, no matter how much the marketers have tried to soften things up with the aid of Justin Long, John Hodgman and sassy dancing silhouettes. Bow down, Apple seems to say. And in the cold, Big Brotherly sway of uniformity that it holds over millions upon millions of people, Apple seems to deny or even thwart the natural world, and with it the individual, the mutable, the unscientific, the instinctive, the flesh and blood. It won't surprise me a bit when they provide snow-white Matrix plugs to poke tidily into the back of your head. Or maybe even the heart plugs from Dune.
Steve Jobs was also a shameless exploiter of Chinese laborers, had bad taste in literature, and was an unrepentant hoarder of his wealth for no purpose. John Galt anyone?

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